Amazon's Housewares Sales Grew by 20 Percent Last Year,the online retailer's housewares section that launched early 2017.
Across the United States, United Kingdom, Germany, and France, estimated sales in 2017 totaled $8 billion, 650 million pounds, 1 billion euros, and 350 million euros, respectively.
American consumers turned up in droves to buy the Instant Pot, the pressure cooker/slow cooker/rice cooker/steamer/warmer combination device, which was so wildly popular that it became the number one best-selling item for Amazon Home in the U.S. last year and sold almost a quarter of a million units on Amazon Prime day alone. The device's success can largely be attributed to the fact that as consumers work longer hours and move into smaller, more urban spaces, they're looking for simpler, faster ways to cook their meals. Behind the Instant Pot, the other top products were iRobot's Roomba vacuum, Frigidaire's humidifier, and Keurig's classic coffee maker.